Dalma Garden Mall sought a CRM/TRM platform and mobile application to improve internal communication between mall staff and tenants and streamline content management for the app. The mobile app also serves as an informative tool for mall visitors, offering details on amenities, stores, exclusive offers, and discounts.
VECTO Digital developed a comprehensive CRM/TRM platform for efficient communication and a user-friendly mobile app designed to enhance the mall experience for end-users. Key features include:
- CRM/TRM Platform: This platform allows seamless communication between mall staff and tenants, facilitating updates and information sharing. The integrated content management feature provides easy access for staff to manage app content.
- User-Centric Mobile App: The mobile application, accessible to mall visitors, showcases the mall’s amenities, store directory, and active promotions. Users can quickly access information on special offers, creating a more engaging shopping experience.
Technologies Used:
A versatile tech stack was employed to achieve a high-performing, adaptable solution:
- Backend and Infrastructure: C# and .NET for core functionality, PostgreSQL for database management, and Docker for streamlined deployment.
- Frontend and Mobile Development: React.js and Next.js for responsive and dynamic web interfaces, while React Native supports cross-platform mobile app development.
- Interactive Graphics: Canvas was used to create visually appealing elements within the app, enhancing the user interface.
Challenges and Solutions:
Creating a dual-purpose system for both internal users (staff and tenants) and end-users (mall visitors) required a flexible architecture. VECTO Digital addressed this by using microservices to isolate functionalities, ensuring each user group had relevant and intuitive access to features.
Outcome:
The Dalma Garden Mall CRM and mobile application fostered a more connected environment for mall staff and tenants, while the end-user app provides visitors with easy access to essential information and promotions. This solution has strengthened Dalma Garden Mall’s operational efficiency and improved the visitor experience by keeping users informed and engaged.